Real people, licensed in what they do, who believe you deserve to understand your coverage – not just buy it. When you call, text, or book with us, this is who’s in your corner.
Founder & Your Insurance Professor
Mission Over Commission
Joshua Ruiz is a licensed insurance broker specializing in individual health, Medicare, group benefits, and life insurance. Licensed since 2017 and serving clients in 20 states, Joshua is known as “Your Insurance Professor” for his knack for taking the confusion out of coverage and breaking down your options in plain language so you can choose a plan with confidence. He believes great service starts with education, and he’s committed to being a trusted resource for every client, long after enrollment. When he’s not helping clients, Joshua loves spending time with his family, camping, and exploring hiking trails.
Every advocate on our team works the same way: educate first, compare independently, and stay in your corner after you enroll.
Licensed Agent
Kelly Ruiz serves as the principal broker for Health Market Advocates and is licensed in 20 states, offering individual health, Medicare, group benefits, and life insurance. Before insurance, Kelly spent 11 years teaching 5th grade – and she brings the heart of a teacher to everything she does, whether guiding clients through their coverage options or supporting the team behind the scenes. It’s a natural fit alongside her husband, Joshua, “Your Insurance Professor.”
When she’s not serving clients or homeschooling their two daughters, Kelly enjoys camping and time outdoors with her family.
Licensed Agent
Yvonne Geddie has been a licensed insurance broker since 2019, and in that time she has built her practice around one simple idea: health insurance shouldn’t be something you have to figure out alone. Licensed in 12 states, Yvonne helps clients with individual health insurance, Medicare, life insurance, supplemental insurance, and group health benefits – taking pride in walking them through their options, answering the questions they didn’t know to ask, and turning one of life’s more confusing challenges into a clear, confident decision.
For Yvonne, this work is about people, not policies. Whether a client is choosing coverage for the first time, exploring Medicare, or building benefits for their team, she’s there to make the process easier every step of the way.
When she’s not serving clients, Yvonne treasures time with her family – her son, her daughter, and her six grandchildren, who keep her busy and smiling. You might also find her out shopping or staying active with her exercise club.
Licensed Agent
Brad’s introduction to the insurance industry began nearly 20 years ago as Vice President of GreatInsuranceJobs.com. He went on to serve as Office Manager for MPC Wealth, working directly with insurance companies to secure and coordinate policies for clients. As a business coach, he has also helped insurance brokers strengthen their processes, improve client communication, and deliver more consistent service.
Today, as a Licensed Agent with Health Market Advocates, Brad brings that experience to helping clients understand their insurance options and make informed decisions with confidence. He is also the founder of Goaling Places Coaching and Small Business AI Advisors, where he helps organizations improve their sales, marketing, client service, and business processes.
Brad believes good insurance guidance starts with listening, explaining options clearly, and being there when clients need help most.
When he’s not helping clients, Brad enjoys coaching others in their careers and businesses, running and working out, staying active in his church, spending time with family and volunteering in the community.
Licensed Agent
Michael began his career as an insurance agent in 2015
offering life, health, Medicare, and a myriad of ancillary
products. Additionally, Michael was a Financial Investment
Advisor who held Series 7 & 66 specializing in wealth and risk management. Michael is a proud Veteran of the United States Army where he attained the rank of Colonel and continues to serve as an active member in his local community.
He has an M.B.A from Strayer University/Jack Welch Management Institute and a B.S. in Police Science from Campbell University, Buies Creek, NC, where he graduated both with honors. Michael began his tenure with Florida Educators Insurance and GAC Wealth Management in 2023, hired as Manager of Supplemental Lines Division and is the Agent of Record for FEI. Currently Michael is charged with leading, developing, and oversight of all Medicare Solution initiatives within the company. His vision and forward-thinking have shaped FEI & GAC Wealth Management Supplemental Lines Division into a client focused team that truly cares about each client’s specific needs. Michael is an exceptional leader who enjoys celebrating FEI & GAC Wealth Management’s wins with the team, reminding them they always are the reason for team successes. In his free time, Michael loves spending time with his wife, Anna, along with hunting, road biking, traveling and camping.
Whoever you talk to on our team, three things never change.
You’ll understand your options before you’re asked to choose one. Plain English, honest trade-offs, and all the time your questions need – that’s the Professor’s standard, and it’s everyone’s standard here.
We’re not tied to one carrier. We shop many companies and check your doctors and prescriptions against every plan we consider – because the right answer is the one that fits you.
Enrollment is the beginning, not the end. Claims questions, annual reviews, life changes – you’ll have a real person to call for as long as you’re a client.
Thirty seconds to request a review, and a member of our team will personally reach out within one business day.
